Passionate for designing for the web is goal number one, by having dynamic text that can be easily changed and multimedia that promotes your product or service. Content is "King" and is not overpowered by the design. Content needs to be changeable by the owner(s) at a moments notice. This is what J.R. Pepp delivers by developing its own Content Management System (CMS) and a secure Login/Registration System written in PHP Object-Oriented Programming style. The Content Management System utilizes AJAX that allows the web pages to be updated asynchronously by exchanging small amounts of data with the server behind the scenes. That means it is possible to update parts of the web page, without reloading the whole page. Whereas classic web pages (non-Ajax) must reload the entire page if the content should change.